Tips to help set up your Adsense ads

If you have a web site you can earn money by placing Adsense ads on your site. You earn each time someone clicks on one of the ads. If you have never used Adsense or are planning to start here are a few tips to help you get started and earn more from your ads.

Tip #1: Find your keywords density
Before placing ad units on your web page, check its keyword density. There are many free keyword density tools on the Internet or you can use our keyword density tool. Copy the most important keywords to a text file and save them for reference.

Tip #2: Improve your keywords
Get keyword suggestions from AdWords keyword tool. Get new keywords that can help you improve your ad relevance and incorporate them into your page.

Tip #3: Keep your website focused on a theme
Use the keyword suggestions to enhance your web pages and to build theme based content. Also try to get your keywords into the anchor text of your incoming links. Don't forget that AdSense is keyword-targeted advertising.

Tip #4: Write a new page every day
One of the best tips is to add a new page to your web site every day. The more content you have, the more visitors you will get. Put an Adsense unit on each content page of your site.

Tip #5: Choose the right format
Wider formats perform better and have a higher click through rate. The top three AdSense formats are:
- 336x280 large rectangle
- 300x250 medium rectangle
- 160x600 wide skyscraper
The 468x15 horizontal ad links, that can be placed under your navigation bar also works well.

Tip #6: Color tips
When creating your AdSense ads it is recommended to use the color scheme and style of your website. Ads without background color and borders perfom better than ads within borders with background color.
Use the Adsense color tool to create a custom AdSense palette to match your site.

Tip #7: Position tips
Visitors tend to scan the headlines to see if your page is worth reading. If you get them interested, they will read the text and look for your navigation links. Place the AdSense ads in a prominent place around the top/left part of your page or under your headlines, where your visitors are most likely to look.
If you have an article page with a long body of text, the bottom of that article is a good place for AdSense ads.

Tip #8: Increase the number of ads
If you have a lot of text on a page, use multiple AdSense units. You can use up to three AdSense units, two AdSense search boxes and one unit of ad links on a page.

Tip #9: What not to do
- Don't click on your own ads
- Don't ask others to click on your Google ads
- Don't manually change AdSense code
- Don't place Google ads on sites that include prohibited content (e.g.: adult sites)
- Don't employ cloaking, hidden text or farm links
- Don't use AdSense ads on the same page with similar ads (e.g.: Yahoo Publisher Network)

Tip #10: Show images above or next to your ads
Placing images above AdSense ads is not necessarily prohibited by program policies. However, depending on the method of implementation this could be considered encouraging users to click on ads. So you should include a border line between the ads and the images. Don't show specific products in your images, in order not to mislead the visitors. Just use generic images that will increase the visibility of your ads.

Tip #11: Use section targeting
Use section targeting to emphasize some content in your page. On your site, place this code where you want to emphasize. 
Content you want to emphasize.

If you want some content to be ignored, use

Tip #12: Alternate the colors of your ads
AdSense allows you to have up to 4 color variations for each variable for which you can specify color. You should do that if you put AdSense ads on pages that receive many impressions from the same visitors (for example forums) to reduce ad blindness. For example:
google_color_border = ["628098","628098","000000","000000"];
google_color_link = ["000000","BBB90C","BBB90C","628098"];
google_color_url = ["000000","628098","000000","000000"];
google_color_text = ["628098","628098","000000","000000"];

Tip #13: Your Google ads should be visible
Make sure your text ads are visible to the surfers in all screen formats. If you put the ads in a table be sure to leave enough breathing room, set the cell padding and cell spacing, to make the ads stand out from the rest of your content.

Tip #14: Use AdSense channels
You can add channels to the ads and track their performance. Example: add the channel home page to the ad unit on your home page. This way you can experiment with different types of ads and see which is performing the best.