How to write a press release
A press release is one of the best, easiest and economical ways to promote your company, products, services and your web site. A press release is still one of the best ways of getting your message to the general public.
You can get your communications published regularly if you write interesting, newsworthy press releases.
A press release can be about your product, a service or your web site. If your product or service goes on sale, tell the world about it. If you have a web site that is unique or offers content that would be of interest or benefit it's readers. Tell that too.
Press release format
FOR IMMEDIATE RELEASE:Contact Person
Company Name
Voice Phone Number
FAX Number
Email Address
Web site URL
THE HEADLINE OF PRESS RELEASE GOES HERE This headline is the most important part of the press release. It needs to grab the attention of the editor. It should be in bold type and a font that is larger than the body text.
City, State, Date - Your first paragraph of the release should be written in a clear and concise manner. The opening sentence contains the most important information. It needs to contain information that will entice the reader.
Answer the questions "who", "what", "when", "where", "why" and "how". Your text should include pertinent information about your product, service or event. If writing about a product, make sure to include details on when the product is available, where it can be purchased and the cost.
Keep your sentences and paragraphs short; a paragraph should be no more than 3-4 sentences. Your release should be between 400 to 500 words and spell checked for errors. Don't forget to proofread for grammatical errors.
The last paragraph before the company information should read: For additional information on (put in the subject of this release), contact "name" or visit www.yoururl.com. If you offer a sample, copy or demo, put the information in here.
ABOUT COMPANY NAME - Include a brief description of your company along with the products and services it provides.
- END - or - ###
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