The truth about search rank

The goal of a website developer is to achieve top search engine ranking for a specific keyword or phrase. Where you place in serp's will determine the level of success of your website. When someone is searching for your product, service or topic and type in a search word or phrase into the search box you want your website to be in the top results for that search.

So how do you get a top search engine ranking? Thats easy, you just select keywords that are relevent to your website and beat out the thousands upon thousands of other websites that are vying for the same keywords.

Myth: Top search results are easy.

All around the Internet you see ads saying "Get #1 listing in search engines" or "We guarantee top search position" or "Rank #1 guaranteed". That my friends is Bull****! Its a scam, so don't bite.
The only way to get top SERP's is by hard work. Lots and lots of time in front of your computer tweeking your html, writting and re-writting your content, adding new content and on and on. It takes time and anyone who thinks otherwise is in for a huge dis-appointment. Most new small business websites find this out the hard way and fold within the first year.

More you should know on the truth about search rank

How do I make my site search engine friendly

The major search engines are Google, Yahoo and MSN. Google is #1 and Yahoo is a distant #2. The skinny is, prepare your site for Google and all the others will follow. Sorta like, "If you build it, they will come". Google has set guidelines on how to get listed on their search engine that you should read.

The way to make your web site search engine friendly is to use valid xhtml and css, write good, informative, quality content and select relevent keywords. If you do this then you will have a quality website and others will want to link to your site. Which leads to the most important thing you can do to achieve good ranking. Quality backlinks. Website optimization takes work, but it can and must be done to achieve good serp's. In the next few pages you will learn how to optimize your site.